ulrike zachl

Ulrike Zachl - Multilingual PPC & SEO specialist - German native speaker
 
Work experience
From 2011 Freelance
Multilingual SEO & PPC Specialist, German native
Languages: German (native), Italian (bilingual), French (excellent)
Google Adwords Certified Partner
Google Analytics Individual Qualification
2008-2010 Relactions, Online Travel Marketing, Venice, Italy
Multilingual PPC & SEO Specialist
- Analyzing and optimizing multilingual travel and tourism web sites for to increase traffic and conversions
- Managing multilingual keyword advertising (PPC) campaigns (Italian, English, German, French, Russian)
- Traffic analysis (Google Analytics) and reporting
- SEO copywriting training for customers
2005-2008 TSW, Search Marketing, Treviso, Italy
International SEM Specialist
- Analysis, consulting, and search engine optimization of text and html code of multilingual web sites (German, French, Italian, English)
- Submission of web sites to european and international search engines and directories; link building activities
- Rank monitoring, traffic analysis, and reporting
- Keyword advertising (PPC) campaign management: Google Adwords (Qualified Google Advertising Professional 2007), Yahoo!SM, Yandex.ru Direct
- Managing cooperation with external native speakers
1997-2005 Freelance Translator
Languages: German, Italian, French
Areas of specialization: tourism, web sites, correspondence, product brochures, art
Customers: translation agencies, web agencies, hotels, artists
Education
2005 Université Marc Bloch, Strasbourg, France
Postgraduate Master's Degree in Multilingual Web Design, Localization and Content Management
Languages: French, English, German
Project: French version and SEO of a German hotel web site
Final project: Bilingual online travel guide: web site development, localization & SEO
2002 Universität Innsbruck, Austria
Integrated Master's Degree in Translation
Languages: German, Italian, French
Terminological Diploma Thesis: German-Italian-English Remote Sensing Glossary
1996 Scuola Europea di Traduzione Letteraria, Bolzano, Italy
Certificate in Literature Translation
Languages: German, Italian
Final project: Translation from Italian into German: "La fidanzata di Hendrix da piccolo" by Silvia Ballestra, published in: Italia fantastica, Berlin, Wagenbach, 1997, p. 15-30.
Languages
German
Italian
French
English
Spanish
Native speaker
Near native (C2)
Excellent (C1)
Good (B2)
Basic (A1)
 
 
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